Health Conscious

Like Americans, Chinese are becoming more health conscious, with 72% of consumers last year worrying that the food they eat is harmful to their health, up from 60% in 2012. Half of consumers are focused on eating food they think is nutritious and they’re cutting out the food they think isn’t. Soda is losing fans, with carbonated drinks faced a 26% penetration drop last year, while Western fast food saw a 24% drop.

Source: Wall Street Journal