hoopla Global Launches “Made in the USA” Natural & Organic Brands on JD.com, China’s Largest Retailer

With much fanfare and celebration, hoopla Global, the company that makes it easier for producers of “Made in the USA” products to tap the Chinese market, announced the launch of its flagship store on e-commerce giant JD.com, China’s largest retailer, on July 25th at Portland International Airport. hoopla Global’s cooperation with JD.com will help ensure that Made in the USA food, beverage, health & beauty, and baby products from hoopla Global reach Chinese consumers through a quick, trusted and streamlined process.

In addition to providing American SME’s (small to medium enterprises) unparalleled access to the enormous and rapidly-growing Chinese market, JD’s reputation for authentic, trusted and safe products is the ideal platform for hoopla Global, which promises only the best Made in the USA natural products with the highest-quality ingredients.

“In my more than 30 years of doing business directly with China, I have never experienced this level of open market access for USA brands that JD is providing us,” said Stuart Follen, co-founder and Chairman of hoopla Global. “Our flagship store on JD is the fulfillment of a dream to provide my Chinese friends and their friends with the trusted ‘Better for You’ products they could previously only get by hopping on a plane and traveling to the U.S.”

Following an exhaustive examination of every possible e-commerce platform in China, the hoopla Global team selected JD.com, the 3rd largest e-commerce platform in the world measured by revenue, as its partner. “We really did our homework in our attempt to find the best partner for this extremely unique concept,” said Terry Fasel, co-founder and CEO. “After a very thorough investigation of all the possible alternatives, there really was no other choice we could have made that would guarantee the safety, reliability and trust that JD has with its customers and the brands it represents.”

Alexis Taylor, director of the Oregon Department of Agriculture
Alexis Taylor, director of the Oregon Department of Agriculture

“JD.com is pleased to announce our partnership with hoopla Global and to offer its Made in the USA natural and organic brands to our more than 300 million customers,” said Vicky Zhuang, General Manager North America of JD.com. “As we continue to grow our offering of U.S. brands, we look forward to expanding our cooperation with hoopla Global.”

Based in Portland, Oregon, the birthplace of the natural and organic movement in America, hoopla Global provides special focus and insight into the unique, consumer-friendly products and the innovative entrepreneurs that are developing today’s leading-edge clean and safe consumer goods. “We work closely with Oregon’s food and agricultural businesses to promote and build demand for the diversity of what the state produces,” says Alexis Taylor, director of the Oregon Department of Agriculture. “Through our many trade mission opportunities, Oregon businesses and producers are learning firsthand how they can connect with and serve international markets such as the growing middle-class in China. The relationships built through this work are helping to create global awareness for Oregon’s high-quality brands that benefits Oregon locally, regionally and globally.”

Vicky Zhuang, Generatl Manager of International Business Development, North America, JD.COM
Vicky Zhuang, Generatl Manager of International Business Development, North America, JD.COM

It was on one of those very trade missions Director Taylor mentions where the co-founders first realized the incredible market access afforded small and medium-sized entrepreneurial brands in these rapidly developing economies. “Wandering the aisles of the largest trade show in all of Asia, you quickly ask yourself, where are all the Americans? They would love our brands here!” said Craig Ostbo, co-founder and Chief Brand & Marketing Officer. “We not only asked ourselves that question at the trade show, but at every retail store we visited throughout SE Asia & China. There’s simply an unforgivable absence of the pioneering, clean, trustworthy, and especially allergen-intolerant American natural brands. We came back determined to do something about it. That ‘something’ is hoopla Global.”

Omar White, Principal, American Soul Brothers
Omar White, Principal, American Soul Brothers

Hosting the event to announce this exciting launch was another crucial partner for hoopla Global, the Port of Portland. Quite simply, hoopla Global’s ability to move product from the U.S to China with ease, efficiency and affordability would not be possible without the help and cooperation of the Port of Portland. “We are excited about this entrepreneurial launch by a Portland-based company to open international access for Oregon and other USA food makers,” said Keith Leavitt, chief commercial officer at the Port of Portland. “The intermodal rail service at Terminal 6 is an example of how we are offering hoopla Global and other local shippers another option to move their products to domestic and overseas markets.”


Keith Leavitt, CCO, Port of Portland
Keith Leavitt, CCO, Port of Portland

And what better example of Americana to represent the Made in the USA brands hoopla Global is offering the Chinese consumers than American Soul Brothers Barbeque Sauce. Omar White and business partner Kevin Shirley were one of the first brands to jump at the chance to export their unique and delicious sauces to China via hoopla Global. As Omar said, “When Terry and Craig told us what they were doing and why they were doing it, we said, ‘We’re in!”

hoopla Global Founders
hoopla Global Founders: Terry Fasel, Spencer Follen, Craig Ostbo, Stu Follen and Vic Follen

In attendance and supporting this unique and much needed initiative was Alexa Byers, Global Trade Specialist from Business Oregon and Dave Stone, Director of the Oregon State University Food Innovation Center – the very center where many of these groundbreaking brands are developed, tested and readied for market. Joining them was Scott Goodin and Alan Christian from the U.S. Commercial Service. “China presents substantial and growing opportunities for Oregon exporters, particularly for natural and organic branded products. The growth of e-commerce among Chinese consumers is unparalleled on earth,” said Scott Goddin, Director, U.S. Commercial Service-Oregon, U.S. Department of Commerce/International Trade – the lead trade promotion agency of the U.S. Government. “Oregon firms should explore fully the opportunities presented by effective e-commerce platforms for brand market exposure and market entry into this huge and challenging market. hoopla Global and partners offer an exciting channel meriting special consideration.”

Special consideration indeed.

For more information, please visit www.hooplaGlobal.com. Additional information is available at: https://www.linkedin.com/company/hoopla-global/, and https://www.instagram.com/hoopla_global/?hl=en.

To visit hoopla Global’s JD.com flagship store: http://mall.jd.hk/index-795845.html