Craig Ostbo

Chief Brand and Marketing Officer and Co-Founder, Craig Ostbo, has more than 30 years’ experience creating and marketing some of the most successful natural, organic and sustainable consumer product goods brands. The past 24 of those years as CEO and Managing Partner of Koopman Ostbo, a Portland, Oregon based strategic branding firm. Craig’s responsibilities include development and oversight of the hoopla Global brand, the hoopla Chinese consumer-facing brand, and the creation of hoopla Global’s branded product lines.

His degree in International Business from Linfield College, coupled with his board positions on Portland State University’s Center for Retail Leadership, Linfield College’s Business Advisory Council and the Export Council of Oregon all drive Craig’s passion for helping “change the world” brands fulfill on that promise by realizing that at hoopla Global, their marketplace truly is borderless.